{"id":3777,"date":"2026-04-08T17:08:43","date_gmt":"2026-04-08T11:38:43","guid":{"rendered":"https:\/\/www.earnly.in\/blog\/?p=3777"},"modified":"2026-04-08T17:08:45","modified_gmt":"2026-04-08T11:38:45","slug":"johnsons-baby-case-study","status":"publish","type":"post","link":"https:\/\/www.earnly.in\/blog\/case-studies\/johnsons-baby-case-study\/","title":{"rendered":"Case Study: Johnson&#8217;s Baby Leveraged a Multi-Channel Mom Creator Network to Capture 162M+ Views"},"content":{"rendered":"\n<p><em><strong>In this Johnson\u2019s Baby case study, explore how a strategic, content-first influencer marketing approach, driven by real-mom experiences, dedicated product reviews, and educational content, enabled the brand to build a powerful parenting community and generate over 162 million views and 6.1 million engagements on digital platforms.<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign Snapshot<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Client:<\/strong> Johnson&#8217;s Baby<\/p>\n\n\n\n<p><strong>Industry:<\/strong> Baby Care, Personal Care, FMGC<\/p>\n\n\n\n<p><strong>Campaign Focus:<\/strong> Brand Awareness, Engagement, and UGC Generation<\/p>\n\n\n\n<p><strong>Markets Targeted:<\/strong> Pan India (Regional + Vernacular)<\/p>\n\n\n\n<p><strong>Platforms:<\/strong> Instagram &amp; Youtube<\/p>\n\n\n\n<p><strong>Assets Created:<\/strong> 26000+<\/p>\n\n\n\n<p><strong>Content Type:<\/strong> Creator-led Instagram Reels, YouTube integrations, product reviews, and educational parenting UGC<\/p>\n<\/blockquote>\n\n\n\n<p>In a category driven by trust and emotional connection, Johnson&#8217;s Baby collaborated with <a href=\"https:\/\/www.earnly.in\/\"><strong>Earnly<\/strong><\/a> to launch a comprehensive Influencer marketing campaign to promote its newly introduced baby products across India. This initiative focused on elevating brand awareness and establishing a strong connection through mom-led influencer marketing.<\/p>\n\n\n\n<p>The campaign effectively leveraged social media channels, specifically Instagram and YouTube, creating over 26,000 video assets that showcased authentic experiences from real mothers. These videos incorporated product comparisons, regional narratives, and relatable parenting content, all designed with compelling calls-to-action. <\/p>\n\n\n\n<p>As a result, Johnson&#8217;s Baby was successfully positioned as a trustworthy, protective brand in the baby care segment, and the campaign evolved into a high-impact, community-led growth engine, delivering over 162 million in reach and driving millions of meaningful interactions.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-0359e53\" data-block-id=\"0359e53\"><style>.stk-0359e53 {margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d30, 0.67rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0359e53-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1670e61 stk-block-background stk--has-background-overlay\" data-v=\"4\" data-block-id=\"1670e61\"><style>.stk-1670e61 {background-color:linear-gradient(-20deg, #e9defa 0%, #fbfcdb 100%) !important;border-top-left-radius:25px !important;border-top-right-radius:25px !important;border-bottom-right-radius:25px !important;border-bottom-left-radius:25px !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;border-style:solid !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}.stk-1670e61:before{background-image:linear-gradient(-20deg, #e9defa 0%, #fbfcdb 100%) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1670e61-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1670e61-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c41671a\" id=\"heading-placeholder\" data-block-id=\"c41671a\"><style>.stk-c41671a .stk-block-heading__text{text-shadow:2px 4px 5px #00000066 !important;background-image:linear-gradient(-225deg, #AC32E4 0%, #7918F2 48%, #4801FF 100%) !important;}<\/style><h2 class=\"stk-block-heading__text stk--is-gradient has-text-color has-text-align-center\">Performance Overview<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-20e8b2c\" data-block-id=\"20e8b2c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-20e8b2c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-563954d\" data-v=\"4\" data-block-id=\"563954d\"><style>.stk-563954d {border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dnone, 0px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dnone, 0px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dnone, 0px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dnone, 0px) !important;overflow:hidden !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-563954d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-563954d-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-6839c35 is-style-default\" data-v=\"2\" data-block-id=\"6839c35\"><style>.stk-6839c35 {border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-6839c35-container{border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;overflow:hidden !important;}.stk-6839c35 .stk-block-card__image{height:200px !important;}<\/style><div class=\"stk--no-padding stk-container stk-6839c35-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img fetchpriority=\"high\" decoding=\"async\" class=\"stk-img wp-image-3789\" src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-1-Earnly.webp\" width=\"1000\" height=\"1000\" alt=\"Burger Singh Case Study Result 1 - Campaign Reached Over 488K People\" title=\"\" srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-1-Earnly.webp 1000w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-1-Earnly-300x300.webp 300w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-1-Earnly-150x150.webp 150w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-1-Earnly-768x768.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk--block-horizontal-flex stk-6839c35-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d34ec36\" id=\"c-title-1-placeholder\" data-block-id=\"d34ec36\"><style>.stk-d34ec36 {margin-right:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}.stk-d34ec36 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;background-image:linear-gradient(to top, #cc208e 0%, #6713d2 100%) !important;}@media screen and (max-width:999px){.stk-d34ec36 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;}}<\/style><h3 class=\"stk-block-heading__text stk--is-gradient has-text-color has-text-align-left\">162M+ Views Generated Across Campaigns on Instagram &amp; YouTube<\/h3><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-32be877\" data-v=\"4\" data-block-id=\"32be877\"><style>.stk-32be877 {overflow:hidden !important;margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-right:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-left:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-32be877-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-32be877-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-b86afcd is-style-default\" data-v=\"2\" data-block-id=\"b86afcd\"><style>.stk-b86afcd {border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-b86afcd-container{border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;overflow:hidden !important;}.stk-b86afcd .stk-block-card__image{height:200px !important;}<\/style><div class=\"stk--no-padding stk-container stk-b86afcd-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3790 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-3-Earnly.webp\" width=\"1000\" height=\"1000\" alt=\"Burger Singh Case Study Result 2 - Engagement Rate increased by 116%\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-3-Earnly.webp 1000w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-3-Earnly-300x300.webp 300w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-3-Earnly-150x150.webp 150w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-STudy-Results-3-Earnly-768x768.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-b86afcd-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-134a100\" id=\"c-title-2-placeholder\" data-block-id=\"134a100\"><style>.stk-134a100 {margin-bottom:1.8rem !important;}.stk-134a100 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;background-image:linear-gradient(-225deg, #FF057C 0%, #8D0B93 50%, #321575 100%) !important;}@media screen and (max-width:999px){.stk-134a100 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;}}<\/style><h3 class=\"stk-block-heading__text stk--is-gradient has-text-color\">1.9X Higher Engagement Than Industry Benchmark (~3%)<\/h3><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6e106f5\" data-v=\"4\" data-block-id=\"6e106f5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6e106f5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6e106f5-inner-blocks\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-fa3b446 is-style-default\" data-v=\"2\" data-block-id=\"fa3b446\"><style>.stk-fa3b446 {border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;}.stk-fa3b446-container{border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dmedium, 8px) !important;overflow:hidden !important;}.stk-fa3b446 .stk-block-card__image{height:200px !important;}<\/style><div class=\"stk--no-padding stk-container stk-fa3b446-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3791 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-Study-Results-2-Earnly.webp\" width=\"1000\" height=\"1000\" alt=\"Burger Singh Case Study Result 3 - Campaign Reached Increased by 146%\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-Study-Results-2-Earnly.webp 1000w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-Study-Results-2-Earnly-300x300.webp 300w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-Study-Results-2-Earnly-150x150.webp 150w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Case-Study-Results-2-Earnly-768x768.webp 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk--block-horizontal-flex stk-fa3b446-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-54e1fd8\" id=\"c-title-3-placeholder\" data-block-id=\"54e1fd8\"><style>.stk-54e1fd8 {margin-bottom:1.8rem !important;}.stk-54e1fd8 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;background-image:linear-gradient(-225deg, #231557 0%, #44107A 29%, #FF1361 67%, #FFF800 100%) !important;}@media screen and (max-width:999px){.stk-54e1fd8 .stk-block-heading__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;}}<\/style><h3 class=\"stk-block-heading__text stk--is-gradient has-text-color\">Achieved 1,811% Higher Views Than Projected   (8.5M expected)<\/h3><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a05680a\" data-block-id=\"a05680a\"><p class=\"stk-block-text__text\">This case study illustrates the power of influencer marketing in building brand credibility, fostering community engagement, and driving consumer action through genuine storytelling and relatable content. Brands considering influencer partnerships can unlock a treasure trove of insights from Johnson&#8217;s Baby influencer marketing case study on how to effectively position themselves as a go-to brand and engage the target audience.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>For decades, Johnson&#8217;s Baby has been recognized as a trusted name in baby care, known for its gentle, safe, and effective products for infants and toddlers. However, as the competitive landscape in India grows more intense, the needs and preferences of new parents are changing. The challenge now is not just to establish its long-term commitment to quality, but also to effectively counter the rising competition from several national and international brands. The challenges are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repositioning the brand in a highly competitive baby care market<\/li>\n\n\n\n<li>Building trust among modern, ingredient-conscious parents<\/li>\n\n\n\n<li>Increase awareness for key products like soap, lotion, and body wash<\/li>\n\n\n\n<li>Scale content while maintaining authenticity<\/li>\n\n\n\n<li>Drive consistent engagement across Instagram and YouTube<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Goal<\/h2>\n\n\n\n<p>Johnson&#8217;s Baby aimed to strengthen market positioning by promoting its core product range, including baby soap, body wash, and lotion, and educating parents about safe, reliable solutions that support a child&#8217;s health and well-being. The brand objective was to increase product consideration among new parents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Phase 1: Foundation &amp; Awareness (2023)<\/h3>\n\n\n\n<p>The focus was on creating a <strong>strong brand recall<\/strong> using high-impact visibility tactics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Initiatives:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-buzz campaigns<\/li>\n\n\n\n<li>TV amplification<\/li>\n\n\n\n<li>Celebrity reposting<\/li>\n\n\n\n<li>Ad contests<\/li>\n\n\n\n<li>Barter-based influencer kits<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Phase 2: Scale with Nano Influencers (2024)<\/h3>\n\n\n\n<p>The campaign pivoted to <strong>community-led growth<\/strong> by onboarding thousands of <strong>nano mom influencers<\/strong> across Instagram and YouTube.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content Themes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Massage Day routines<\/li>\n\n\n\n<li>Summer skincare tips<\/li>\n\n\n\n<li>&#8216;Protection from Day 1&#8217; storytelling<\/li>\n\n\n\n<li>GRWM (Get Ready With Me) for babies<\/li>\n\n\n\n<li>Spa day experiences<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Phase 3: Mass Scale &amp; Engagement Optimization (2025)<\/h3>\n\n\n\n<p>The strategy doubled down on scale while experimenting with <strong>interactive and commerce-driven content formats<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Key Themes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Festival-led campaigns<\/li>\n\n\n\n<li>Baby product hauls<\/li>\n\n\n\n<li>Pre-live educational webinars<\/li>\n\n\n\n<li>Live vs Reel engagement experiments<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-d5a8d41\" data-block-id=\"d5a8d41\"><style>.stk-d5a8d41 {margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-d5a8d41-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c8e335\" data-v=\"4\" data-block-id=\"4c8e335\"><style>.stk-4c8e335-container{margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;margin-right:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;margin-left:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c8e335-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-4c8e335-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f52293f\" id=\"heading-placeholder\" data-block-id=\"f52293f\"><style>.stk-f52293f .stk-block-heading__text{background-image:linear-gradient(currentColor 0%, currentColor 100%) !important;}<\/style><h2 class=\"stk-block-heading__text stk--is-gradient\">Amazing Influencers And Creators Involved<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cbe13e2\" data-block-id=\"cbe13e2\"><p class=\"stk-block-text__text\">We strategically partnered with a diverse network of mom creators and parenting influencers to bring the Johnson&#8217;s Baby story to life through authentic, relatable content. Our collaboration included nano creators with highly engaged communities as well as macro influencers who have a broader reach. This approach not only increased product awareness but also strengthened the connection with parents, positioning Johnson&#8217;s Baby as a trusted brand in their baby care journey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b804539\" data-block-id=\"b804539\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b804539-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f02c025\" data-v=\"4\" data-block-id=\"f02c025\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f02c025-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f02c025-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-885d7aa\" data-block-id=\"885d7aa\"><style>.stk-885d7aa {border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;border-style:solid !important;border-color:#fcb900 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-885d7aa .stk-img-wrapper{aspect-ratio:9\/16 !important;height:auto !important;}.stk-885d7aa .stk-img-wrapper img{border-radius:10px !important;}@media screen and (max-width:999px){.stk-885d7aa .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-885d7aa .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3812 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-1.webp\" width=\"637\" height=\"1108\" alt=\"Renisha Influencer | Burger Singh Case Study | Earnly Influencer Case Study\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-1.webp 637w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-1-172x300.webp 172w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-1-589x1024.webp 589w\" data-sizes=\"(max-width: 637px) 100vw, 637px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 637px; --smush-placeholder-aspect-ratio: 637\/1108;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8881291\" data-v=\"4\" data-block-id=\"8881291\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8881291-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8881291-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b8694e7\" data-block-id=\"b8694e7\"><style>.stk-b8694e7 {border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;border-style:solid !important;border-color:#fcb900 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-b8694e7 .stk-img-wrapper{aspect-ratio:9\/16 !important;height:auto !important;}.stk-b8694e7 .stk-img-wrapper img{border-radius:10px !important;}@media screen and (max-width:999px){.stk-b8694e7 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-b8694e7 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3815 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-2.webp\" width=\"637\" height=\"1108\" alt=\"Shaine Influencer | Burger Singh Case Study | Earnly Influencer Case Study\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-2.webp 637w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-2-172x300.webp 172w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-2-589x1024.webp 589w\" data-sizes=\"(max-width: 637px) 100vw, 637px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 637px; --smush-placeholder-aspect-ratio: 637\/1108;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-09ca7c9\" data-v=\"4\" data-block-id=\"09ca7c9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-09ca7c9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-09ca7c9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c0e228\" data-block-id=\"6c0e228\"><style>.stk-6c0e228 {border-top-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-top-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-right-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;border-bottom-left-radius:var(u002du002dstku002du002dpresetu002du002dborder-radiusu002du002dlarge, 16px) !important;overflow:hidden !important;box-shadow:0px 70px 90px -20px #4849794d !important;border-style:solid !important;border-color:#fcb900 !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-6c0e228 .stk-img-wrapper{aspect-ratio:9\/16 !important;height:auto !important;}.stk-6c0e228 .stk-img-wrapper img{border-radius:10px !important;object-position:59% 44% !important;}@media screen and (max-width:999px){.stk-6c0e228 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-6c0e228 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3816 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-3.webp\" width=\"637\" height=\"1108\" alt=\"Geetansh Influencer | Burger Singh Case Study | Earnly Influencer Case Study\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-3.webp 637w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-3-172x300.webp 172w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-3-589x1024.webp 589w\" data-sizes=\"(max-width: 637px) 100vw, 637px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 637px; --smush-placeholder-aspect-ratio: 637\/1108;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overall Campaign Results (2023\u20132025)<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-699c947\" data-block-id=\"699c947\"><style>.stk-699c947 {margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}.stk-699c947-column{justify-content:space-around !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-699c947-column stk--flex alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-57c4c2b\" data-v=\"4\" data-block-id=\"57c4c2b\"><style>@media screen and (min-width:690px) and (max-width:999px){.stk-57c4c2b {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-57c4c2b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-57c4c2b-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-84628f5\" data-block-id=\"84628f5\"><style>.stk-84628f5 {margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 10px) !important;}.stk-84628f5 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}@media screen and (max-width:999px){.stk-84628f5 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}}<\/style><div class=\"stk-block-count-up__text has-text-align-center\"><strong>26k+<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-8dcc68d\" data-block-id=\"8dcc68d\"><p class=\"stk-block-subtitle__text stk-subtitle\">Assets Created<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0a3c22e\" data-v=\"4\" data-block-id=\"0a3c22e\"><style>@media screen and (min-width:690px) and (max-width:999px){.stk-0a3c22e {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0a3c22e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0a3c22e-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-21c5874\" data-block-id=\"21c5874\"><style>.stk-21c5874 {min-height:var(--stk--preset--block-height--none, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 10px) !important;}.stk-21c5874 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}@media screen and (max-width:999px){.stk-21c5874 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}}<\/style><div class=\"stk-block-count-up__text has-text-align-center\"><strong>162m<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-364079a\" data-block-id=\"364079a\"><p class=\"stk-block-subtitle__text stk-subtitle\">   Audience Reach<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f51120a\" data-v=\"4\" data-block-id=\"f51120a\"><style>@media screen and (min-width:690px) and (max-width:999px){.stk-f51120a {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f51120a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f51120a-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-e791e49\" data-block-id=\"e791e49\"><style>.stk-e791e49 {margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;}.stk-e791e49 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}@media screen and (max-width:999px){.stk-e791e49 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}}<\/style><div class=\"stk-block-count-up__text has-text-align-center\"><strong>5.8%<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-88888e1\" data-block-id=\"88888e1\"><p class=\"stk-block-subtitle__text stk-subtitle\">Engagement Rate<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6627541\" data-v=\"4\" data-block-id=\"6627541\"><style>@media screen and (min-width:690px) and (max-width:999px){.stk-6627541 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6627541-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6627541-inner-blocks\">\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-0dbf253\" data-block-id=\"0dbf253\"><style>.stk-0dbf253 {margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 10px) !important;}.stk-0dbf253 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}@media screen and (max-width:999px){.stk-0dbf253 .stk-block-count-up__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dx-large, 1.75rem) !important;}}<\/style><div class=\"stk-block-count-up__text has-text-align-center\"><strong>1811%<\/strong><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-592309b\" data-block-id=\"592309b\"><p class=\"stk-block-subtitle__text stk-subtitle\">  Campaign Growth<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The campaign <strong>achieved 162M+ reach<\/strong>, surpassing the target of 8.5M by 1,811%, highlighting the impact of a well-executed mom influencer strategy at scale.<\/li>\n\n\n\n<li>With a <strong>5.8% engagement rate<\/strong> and <strong>over 6.1M interactions<\/strong>, the campaign substantially outperformed the industry average of ~3%, reflecting strong audience resonance.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-essential-blocks-timeline  root-eb-timeline-moew3\"><div class=\"eb-parent-wrapper eb-parent-eb-timeline-moew3 \"><div class=\"eb-timeline-wrapper eb-timeline-moew3 alternating-layout layout-preset-1 eb-timeline-line-style-two \" data-id=\"eb-timeline-moew3\" data-connector-color=\"var(--eb-global-link-color)\" data-progress-color=\"linear-gradient(-225deg, #AC32E4 0%, #7918F2 48%, #4801FF 100%)\" data-connector-width=\"1\"><div class=\"eb-timeline-progress-line\"><div class=\"eb-timeline-progress-fill\"><\/div><\/div><div><\/div><div class=\"eb-timeline-item\" data-index=\"0\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2023<\/div><div class=\"eb-timeline-subheading\">Phase 1<\/div><\/div><div class=\"eb-timeline-dot\"><div class=\"eb-timeline-dot-inner\"><i icon=\"fas fa-circle-arrow-down\" class=\"fas fa-circle-arrow-down eb-timeline-dot-icon\"><\/i><\/div><\/div><div class=\"eb-timeline-item-content\"><div class=\"eb-timeline-content\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2023<\/div><div class=\"eb-timeline-subheading\">Phase 1<\/div><\/div><h3 class=\"eb-timeline-title\">Results (2023)<\/h3><div class=\"eb-timeline-excerpt\"><ul>\n<li><strong>Expected Views:<\/strong> 1,000,000<\/li>\n<li><strong>Views Achieved:<\/strong> 8,377,960<\/li>\n<li><strong>Assets Created:<\/strong> 2,340<\/li>\n<li><strong>Likes:<\/strong> 574,986<\/li>\n<li><strong>Comments:<\/strong> 180,576<\/li>\n<li><strong>Engagement Rate:<\/strong> 9%<\/li>\n<\/ul>\n<p><strong>\ud83d\udc49 Impact:<\/strong> Established strong initial visibility and high engagement through authentic mom content.<\/p><\/div><\/div><\/div><\/div><div class=\"eb-timeline-item\" data-index=\"1\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2024<\/div><div class=\"eb-timeline-subheading\">Phase 2<\/div><\/div><div class=\"eb-timeline-dot\"><div class=\"eb-timeline-dot-inner\"><i icon=\"fas fa-circle-arrow-down\" class=\"fas fa-circle-arrow-down eb-timeline-dot-icon\"><\/i><\/div><\/div><div class=\"eb-timeline-item-content\"><div class=\"eb-timeline-content\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2024<\/div><div class=\"eb-timeline-subheading\">Phase 2<\/div><\/div><h3 class=\"eb-timeline-title\">Results (2024)<\/h3><div class=\"eb-timeline-excerpt\"><ul>\n<li><strong>Expected Views:<\/strong> 2,500,000<\/li>\n<li><strong>Views Achieved:<\/strong> 38,860,205<\/li>\n<li><strong>Assets Created:<\/strong> 15,700<\/li>\n<li><strong>Likes:<\/strong> 1,986,649<\/li>\n<li><strong>Comments:<\/strong> 187,352<\/li>\n<li><strong>Engagement Rate:<\/strong> 5.6%<\/li>\n<\/ul>\n<p><strong>\ud83d\udc49 Impact:<\/strong> Transitioned from awareness to dominant digital presence in the parenting category.<\/p><\/div><\/div><\/div><\/div><div class=\"eb-timeline-item\" data-index=\"2\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2025<\/div><div class=\"eb-timeline-subheading\">Phase 3<\/div><\/div><div class=\"eb-timeline-dot\"><div class=\"eb-timeline-dot-inner\"><i icon=\"fas fa-circle-arrow-down\" class=\"fas fa-circle-arrow-down eb-timeline-dot-icon\"><\/i><\/div><\/div><div class=\"eb-timeline-item-content\"><div class=\"eb-timeline-content\"><div class=\"eb-timeline-date-section\"><div class=\"eb-timeline-date\">2025<\/div><div class=\"eb-timeline-subheading\">Phase 3<\/div><\/div><h3 class=\"eb-timeline-title\">Results (2025)<\/h3><div class=\"eb-timeline-excerpt\"><ul>\n<li><strong>Expected Views:<\/strong> 5,000,000<\/li>\n<li><strong>Views Achieved:<\/strong> 115,178,463<\/li>\n<li><strong>Assets Created<\/strong>: 26,000+<br \/><strong>Likes:<\/strong> 2,944,099<br \/><strong>Comments:<\/strong> 249,573<br \/><strong>Engagement Rate:<\/strong> 2.8%<\/li>\n<\/ul>\n<p><strong>\ud83d\udc49 Impact:<\/strong> Positioned Johnson&#8217;s Baby as a top-of-mind brand within the parenting community, driven by real conversations and trust.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Some of the influencers&#8217; content<\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CwQJzNVIJOs\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CwQJzNVIJOs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CwQJzNVIJOs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Arpita Banerjee (@insideoutarpita)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DBoAmigN7vP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DBoAmigN7vP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DBoAmigN7vP\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by MOM &amp; ALI \ud83e\uddff (@mom_and_ali)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMXAugYy4Tc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DMXAugYy4Tc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DMXAugYy4Tc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Avyan Aditi Jain (@little_avy)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/LzVtUDb0Dg8?si=WL6fEHQMSnB6mJ_L\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaway<\/h2>\n\n\n\n<p>This Johnson&#8217;s Baby case study demonstrates how a well-executed influencer strategy, when combined with the right influencer mix and authentic storytelling, can help brands rebuild trust and stay relevant among today&#8217;s discerning parents. By enabling real mothers to share real experiences, the brand reclaimed its narrative and achieved over 162 million views, with engagement rates up to 93% higher than the industry benchmark.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Nano Creators Advantage:<\/strong> While Macro influencers provided visibility, Nano-influencers drove trust. Their &#8216;word-of-mouth&#8217; style content made Johnson&#8217;s Baby products feel like a community recommendation rather than a corporate ad.<\/li>\n\n\n\n<li><strong>Trust + Authenticity:<\/strong> Real experiences from mothers helped establish credibility and brand trust. Even at scale, authentic storytelling and genuine product reviews, along with before-and-after uses, maintained strong engagement levels.<\/li>\n\n\n\n<li><strong>Behavioral Swaps:<\/strong> Content that suggested direct alternatives, for example, using Johnson\u2019s Baby Oil instead of traditional mustard oil, was highly effective in modernizing traditional parenting practices.<\/li>\n\n\n\n<li><strong>Regional Dominance:<\/strong> Strategic use of vernacular mother creators enabled the Johnson&#8217;s Baby brand to penetrate Tier 2 and Tier 3 markets, gaining strong reach in non-metro areas.<\/li>\n\n\n\n<li><strong>Quantity + Quality:<\/strong> By 2025, the Johnson&#8217;s Baby campaign aimed to increase its &#8216;Content Assets&#8217; by creating a library of 26,000 content pieces, ensuring that the brand stays &#8216;top-of-mind&#8217; for parents.<\/li>\n<\/ul>\n\n\n\n<p><strong>Also read<\/strong>: <a href=\"https:\/\/www.earnly.in\/blog\/case-studies\/gayor-essentials-case-study\/\" data-type=\"link\" data-id=\"https:\/\/www.earnly.in\/blog\/case-studies\/gayor-essentials-case-study\/\"><strong>Gayor Essentials Case Study<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-be70983\" data-block-id=\"be70983\"><style>.stk-be70983 {margin-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;margin-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002d20, 0.44rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-be70983-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-80f7f56\" data-v=\"4\" data-block-id=\"80f7f56\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-80f7f56-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-80f7f56-inner-blocks\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e70e43e\" id=\"heading-placeholder\" data-block-id=\"e70e43e\"><style>.stk-e70e43e {padding-top:var(--stk--preset--spacing--20, 0.44rem) !important;padding-right:var(--stk--preset--spacing--20, 0.44rem) !important;padding-bottom:var(--stk--preset--spacing--20, 0.44rem) !important;padding-left:var(--stk--preset--spacing--20, 0.44rem) !important;margin-top:var(--stk--preset--spacing--none, 0px) !important;}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Image Gallery<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-38084ee\" data-slides-to-show=\"3\" data-block-id=\"38084ee\"><style>.stk-38084ee {--slides-to-show:3 !important;padding-top:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;padding-right:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;padding-bottom:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;padding-left:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}@media screen and (max-width:689px){.stk-38084ee {--slides-to-show:1 !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-38084ee-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0b5f57b\" data-v=\"4\" data-block-id=\"0b5f57b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0b5f57b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0b5f57b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3701ecd\" data-block-id=\"3701ecd\"><style>.stk-3701ecd .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3799 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-7.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 1\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-7.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-7-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c1b9b02\" data-v=\"4\" data-block-id=\"c1b9b02\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c1b9b02-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c1b9b02-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7258aa3\" data-block-id=\"7258aa3\"><style>.stk-7258aa3 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3800 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-3.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 2\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-3.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-3-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7757096\" data-v=\"4\" data-block-id=\"7757096\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7757096-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7757096-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6ccc5b9\" data-block-id=\"6ccc5b9\"><style>.stk-6ccc5b9 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3797 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-Product-2.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 3\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-Product-2.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Influencer-Product-2-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ec6fd4a\" data-v=\"4\" data-block-id=\"ec6fd4a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ec6fd4a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ec6fd4a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0caa5a3\" data-block-id=\"0caa5a3\"><style>.stk-0caa5a3 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3801 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-2.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 4\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-2.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-2-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cfd1278\" data-v=\"4\" data-block-id=\"cfd1278\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cfd1278-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cfd1278-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0602bc6\" data-block-id=\"0602bc6\"><style>.stk-0602bc6 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3802 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-1.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 5\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-1.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-1-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-177b304\" data-v=\"4\" data-block-id=\"177b304\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-177b304-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-177b304-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-8abd800\" data-block-id=\"8abd800\"><style>.stk-8abd800 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3803 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-4.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Gayor Essentials pre-workout 6\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-4.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-4-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0645740\" data-v=\"4\" data-block-id=\"0645740\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0645740-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0645740-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-4eaa8f5\" data-block-id=\"4eaa8f5\"><style>.stk-4eaa8f5 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3804 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-10.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Johnson&#039;s Baby Tip-to-Toe Wash\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-10.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-10-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bd1b93e\" data-v=\"4\" data-block-id=\"bd1b93e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bd1b93e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bd1b93e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-1253587\" data-block-id=\"1253587\"><style>.stk-1253587 .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3805 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-11.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Johnson&#039;s Baby Cream\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-11.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-11-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b9f2382\" data-v=\"4\" data-block-id=\"b9f2382\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b9f2382-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b9f2382-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-796fabd\" data-block-id=\"796fabd\"><style>.stk-796fabd .stk-img-wrapper img{border-radius:10px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-3807 lazyload\" data-src=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-12.webp\" width=\"400\" height=\"550\" alt=\"Image Gallery: Johnson&#039;s Baby Wash\" title=\"\" data-srcset=\"https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-12.webp 400w, https:\/\/www.earnly.in\/blog\/wp-content\/uploads\/2026\/04\/Johnsons-Baby-Product-Gallery-12-218x300.webp 218w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/550;\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button 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!important;display:flex !important;}.stk-b236471:before{background-image:linear-gradient(-20deg, #e9defa 0%, #fbfcdb 100%) !important;}.stk-b236471-column{row-gap:var(u002du002dstku002du002dpresetu002du002dspacingu002du002dnone, 0px) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b236471-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8a5611b\" data-v=\"4\" data-block-id=\"8a5611b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8a5611b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8a5611b-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-556c0c9\" id=\"heading-placeholder\" data-block-id=\"556c0c9\"><style>.stk-556c0c9 .stk-block-heading__text{background-image:linear-gradient(to right, #6a11cb 0%, #2575fc 100%) !important;}<\/style><h2 class=\"stk-block-heading__text stk--is-gradient has-text-color has-text-align-center\">Ready to build your success story?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6dd22cd\" data-block-id=\"6dd22cd\"><style>.stk-6dd22cd .stk-block-text__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;}@media screen and (max-width:999px){.stk-6dd22cd .stk-block-text__text{font-size:var(u002du002dstku002du002dpresetu002du002dfont-sizeu002du002dmedium, 20px) !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><strong>Collaborate with Earnly to drive performance-focused influencer campaigns and turn your brand into our next proven success case.<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b609b75\" data-block-id=\"b609b75\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content 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real-mom experiences, dedicated product reviews, and educational content, enabled the brand to build a powerful parenting community and generate over 162 million views and 6.1 million engagements on digital platforms. Campaign Snapshot Client: Johnson&#8217;s Baby Industry: Baby Care, Personal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[35],"tags":[105,97,121,108,94,103,95,123,124],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-brand-awareness-campaign","tag-digital-case-study","tag-earnly-influencer-marketing-case-study","tag-influencer-campaign-results","tag-influencer-case-study","tag-influencer-marketing-india","tag-marketing-strategy-case-study","tag-mom-influencer-marketing","tag-parenting-influencer-campaign"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/posts\/3777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/comments?post=3777"}],"version-history":[{"count":22,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/posts\/3777\/revisions"}],"predecessor-version":[{"id":3817,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/posts\/3777\/revisions\/3817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/media\/3793"}],"wp:attachment":[{"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/media?parent=3777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/categories?post=3777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.earnly.in\/blog\/wp-json\/wp\/v2\/tags?post=3777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}