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RIP “Link in Bio”!
Gone are the days when “Link in Bio” was the go-to strategy for driving traffic from Instagram to external pages. That approach is now nearly obsolete. Today, creators and brands on Instagram are prioritizing faster, more direct ways to engage with their audience and turn every interaction into a potential conversion.
This is where Instagram content creators and influencers have shifted their strategy using Instagram DM Automation.
Automated DMs are the future of Instagram marketing, which is rapidly changing the game for content creators and influencers. And with Instagram-approved DM automation tools like Earnly.in’s Magic Link, creators can instantly engage with followers and turn every comment into a conversion opportunity right within the Instagram app only. No more need of saying, check “Link in Bio.” No more traffic drop-offs.
Let’s explore why Instagram DM automation is replacing outdated “Link in Bio” tools for good.
The rise and fall of the “Link in Bio” era
“Link in Bio” tools such as Linktree, Beacons, and Shorby saw massive growth during Instagram’s early evolution, helping creators drive traffic to websites, product pages, YouTube videos, and lead magnets.
However, in 2023, Instagram introduced several native features, including multiple bio links on the profile page, in-app CTAs via story stickers, Comment to DM Automation, and shifting algorithmic preferences. As a result, the traditional “Link in Bio” strategy began to lose its effectiveness.
Reason for decline:
- Multi-click Journey: The traditional “Link in Bio” approach requires multiple steps; starting from the post to the profile, then to the bio link, followed by a third-party landing page, and finally to the destination site. This long journey potentially leading to drop-offs and lower conversion rates.
- Engagement Drop-off Rates Increased: Instagram posts and reels that include “Link in Bio” CTAs have lower engagement and conversion rates of 1-3% only.
- Instagram Algorithm Imapct: Instagram’s algorithm favors content that keeps users within the app. Since the “Link in Bio” method drives traffic outside Instagram, it affects reach and visibility due to lower algorithmic preference.
- Poor Mobile Experience: Many link-in-bio tools are not fully optimized for speed or engagement on mobile, thus leading to reduced user satisfaction and conversion rates.
- Shift in User Behavior: User behavior on Instagram has evolved. The dominant age groups (18–24 and 25–34), which together make up over 50% of Instagram’s global user base, love instant interaction. They prefer engaging through comments and direct messages rather than navigating through profile bios.
Today, Instagram in-app engagement tactics like comment replies and link sharing via DMs or stickers have taken center stage, significantly reducing the need for third-party bio link tools.
As a result, content creators and influencers are now shifting toward native multi-link bios, story link stickers, and comment-to-DM automation tools like Magic Link, which are delivering better conversions while helping maintain reach and audience engagement.
What Is Instagram DM Automation?
Instagram DM automation is an advanced tool that allows you to send automated direct messages to anyone who comments on your posts or Reels using smart trigger keywords.
It’s a Meta-approved DM automation tool that outperforms the traditional ‘Link in Bio’ approach by driving higher engagement and turning more comments into conversions.
The best part? Instagram Comment-to-DM Automation lets you instantly send direct messages to users’ inboxes while simultaneously replying to their comments, as shown in the image below.
With Meta-approved Instagram DM automation tools like Magic Link, you can actually start automating comment engagement using Smart Trigger Keywords like ‘Link’, ‘DM’, ‘Deal’, and convert more followers by sending links directly to their inboxes.
How Magic Link Comment to DM Automation Revolutionizes Instagram Engagement
Traditional engagement strategies on Instagram rely heavily on metrics like likes, views, click-throughs, and the occasional “Link in Bio” click. However, as account engagement declines and algorithmic biases intensify, Instagram content creators and brands have begun seeking tools that facilitate faster interaction, more direct engagement, and are native to the platform.
That’s exactly what Magic Link by Earnly.in delivers.
With Magic Links’ Comment to DM automation, turn a simple Instagram post or reel comment into an instant, personalized DM. This way, now your engaged audiences no longer have to visit the bio links or follow multi-click journeys. Instead, they receive the direct links to websites, products, videos, and more straight to their inbox the moment they comment using Smart Trigger keywords.
The Instagram DM Comment Automation Strategy Explained
Unlike traditional “Link in Bio” tools that require users to navigate to your profile, Magic Link leverages Instagram’s comment automation powered by official Meta APIs. With this tool, you can ask your followers to comment specific trigger keywords, called Smart Triggers, on your posts or reels.
For example, if you’re promoting a deal on a Myntra product, you might instruct your audience to comment “PRODUCT” or “DEAL.” When someone comments using the trigger word, Earnly.in’s Magic Link will automatically respond to their comment and send the product link directly to their Instagram inbox.
Instagram creators and influencers who started a direct conversation with their followers using Earnly’s Magic Link DM automation tool have seen a significant boost in both engagement and conversions.
That’s because DM automation tools like Magic Link let you keep 90-100% of the traffic engaging with your posts or reels, compared to just 15-20% with traditional Link in Bio tools (shown in the funnel below)
When you engage your audience instantly using the Magic Link DM automation tool, 40–50% of users click the links sent to their direct messages.
Therefore, using Instagram DM automation not only boosts conversions but also improves engagement.
Start your Instagram DM automation with Magic Link now.
Link in Bio vs. DM Automation: Side-by-Side Comparison
| Feature | Link in Bio Tools | Magic Link DM Automation (Earnly.in) |
| User Journey | Multi-click, off-platform | Instant, seamless |
| Engagement | Passive | Interactive, personalized |
| Conversion | Moderate to low (1% to 3%) | High (30% to 50%) |
| Personalization | Generic landing page | Custom DMs |
| Cost | Freemium or paid | 100% Free |
| Setup | Medium complexity | Fast, no-coding skills required |
Enabling Instagram Comment-to-DM Automation with Earnly.in’s Magic Link doesn’t just save hours of manual work; it’s a smarter, more personalized tool that enhances the user experience with fast and accurate responses.
How to Get Started with Magic Link by Earnly.in
Setting up the Magic Link DM automation tool is much easier than setting up a “Link-in Bio”. Here’s how you can set up an auto reply on Instagram using Magic Link:
- Sign up for Earnly.in‘s Magic Link and connect with your Instagram account.
- Start creating your DM automation campaign by:
- Choose the Instagram post or Reel where you want to enable Comment-to-DM automation.
- Add your link, set Smart Trigger keywords like “LINK,” “Interested,” or “DM,”.
- Write your custom comment auto-reply message.
- Complete your auto DM campaign. Use the Smart Trigger keywords in your post or reel caption. That’s it!
When a follower comments with a Smart Trigger keyword, Magic Link will automatically send them a DM with your link and reply to their comment.
The Future of Instagram Marketing is in the Inbox
The Instagram marketing game has changed. It’s no longer just about posting content to gain views and shares, it’s now about building conversations, communities, and conversions. As users increasingly prefer faster, more personalized interactions, traditional social media marketing tools like “Link in Bio” are becoming relics of the past.
DM automation tools like Earnly.in’s Magic Link are currently redefining Instagram marketing strategies for both content creators and brands through Comment-to-DM automation. Setting up comment automation with Magic Link boosts engagement by instantly turning comments into direct messages, replying in real-time, and converting interest into action. That’s why we’re calling “Instagram DM comment automation” the future of Instagram marketing, and with Earnly’s Magic Link, you can start doing it for FREE.
Ready to leave the bio link behind?
Say goodbye to outdated bio links. The future is in the Instagram DMs. Start using Magic Link DM automation for free and turn every post, reel, or comment into a direct conversion opportunity.
