How to Set Up Auto-Reply on Instagram in 3 Easy Steps (No Coding Skills Needed!)

If you’ve landed on this blog, chances are you’re a content creator or brand already exploring Instagram auto reply tools. Compared to traditional ‘Link in Bio‘ solutions, Instagram DM automation offers a smarter way to boost engagement and drive conversions, especially in the age of AI.

By setting up an auto-reply on Instagram, you ensure that your followers receive a faster response to comments with a link DM, which saves hours of manually replying to those comments. Auto-reply to Instagram comments not only reduces your manual work but also improves response time, resulting in higher engagement and more conversions. Additionally, prompt replies enhance personalization and increase user satisfaction.

The best part? Setting up Instagram DM automation with Magic Link takes just 3 simple steps. In fact, you don’t need any kind of tech knowledge to set up an Instagram auto reply.

So, sit back and relax and read on to learn exactly how to set up an auto-reply on Instagram in a few clicks.

Why Set Up Auto-Replies on Instagram?

Before setting up Instagram automation without any coding, it’s important to understand why it’s worth doing. Let’s explore the rise of DM automation, its benefits for creators and brands, and why auto-reply on Instagram is more effective than manual replies.

The Rise of Instagram DM Automation

Instagram has evolved from a simple photo-sharing app into a full-scale social media platform where people connect, learn, shop, and engage with creators and brands. With over 2 billion monthly active users, it’s a powerful space for creators, businesses, and brands to build communities, foster loyalty, and drive sales.

As follower counts grow, so do the number of comments and product link requests on posts and reels. Today’s Instagram users prefer receiving direct links in their inbox over navigating to a Link in Bio. That’s where Instagram DM automation becomes essential, automatically sending product links via DM when someone comments with smart trigger keywords.

Must Read: Why Instagram DM Automation is the New ‘Link in Bio’ for Creators & Brands?

Social media automation tools like Magic Link simplify this process with powerful features such as comment-to-DM automation and auto-reply to Instagram comments, helping creators and brands engage instantly, reduce manual workload, and deliver a more personalized experience. This not only boosts engagement but also increases conversions and user satisfaction.

In a competitive social media landscape, fast and consistent replies are no longer a luxury; it is a necessity. That’s why more and more creators are turning to Instagram auto reply tools like Earnly.in Magic Link to stay ahead.

Benefits of Auto-Reply on Instagram for Creators and Brands

Setting up an auto-reply on Instagram using DM automation tools like Magic Link offers several advantages:

• Save Time: The Magic Link auto-reply on Instagram feature eliminates the hassle of manually replying to every comment. It instantly sends a link DM whenever your followers comment on your post or reel with a smart trigger keyword, thus saving your hours of manual work.

• Boost Engagement: Instantly auto-replying to Instagram comments increases the chances of your followers’ interaction and post visibility, thus boosting engagement on your Instagram profile.

• 24/7 Availability: Your Instagram stays active and responding to comment queries even when you’re offline or asleep.

• Lead Generation on Autopilot: Top Instagram DM automation tools like Magic Link let you share clickable links, such as product pages, affiliate links, landing pages, PDFs, and more, directly in your followers’ DMs when they comment on a post or reel using trigger keywords. This drives scalable lead generation without the manual effort. In fact, creators and brands using Magic Link DM automation have seen an average 40% increase in clicks on DM links compared to traditional Link in Bio tools.

• Personalization at Scale: Sending tailored comment replies and direct links adds a personal touch to your interactions with engaged audiences.

Whether you’re a content creator, influencer, small business, or digital brand, using Instagram auto reply tools like Magic Link can simplify your workflow and effortlessly scale engagement.

Manual Replies vs Automated Messaging: What’s Better?

Let’s be real. Manually replying to every comment and DM on Instagram feels authentic and personal, but it’s also time-consuming and not scalable. You could end up spending hours each day just responding to messages. Let’s break it down with a quick comparison table:

Feature	Manual Replies	Auto-Replies With Magic Link
Response Time	Slow	Instant
Personalization	High	Medium-High
Scalability	Low	High
Cost (Time or Team)	Very High	Very Low (Free tool)
Consistency	Varies (Limited)	24 Hours

Manually replying to Instagram comments works only when you have a small follower base. As your audience grows, using an Instagram auto reply tool helps you instantly reply to followers’ comments with a link DM. This can be done effortlessly with an Instagram DM automation tool like Magic Link.

Tools to Automate Instagram Auto-Replies

There are several automation tools available on the internet that help you set up auto-replies on Instagram. One of them is Magic Link, which is a free DM automation tool for Instagram.

Magic Link by Earnly

Magic Link by Earnly is the best Instagram automation tool built specifically for content creators and brands who want to reply faster, boost engagement, and increase sales. It lets you set up automated replies without any coding, making it easy for anyone to get started.

Key features of Magic Link:

• Comment-to-DM Automation: Automatically send personalized direct messages with links when someone comments on your Instagram post or reel.
• No Coding or Chatbot Building Required: Just sign up on the Magic Link automation platform, set links, add smart trigger keywords, and go live.
• Instant Link Delivery in DM: Send direct messages with content, offers, or affiliate product links straight to your followers’ inboxes.
• Analytics Dashboard: Check click-throughs and DM performance in real time.

Magic Link vs. ManyChat vs. MobileMonkey: Comparison

When it comes to Instagram auto reply tools, you’ve probably heard of platforms like ManyChat, MobileMonkey, or even Chatfuel. While these are powerful DM automation solutions, they can be complex to set up for non-technical users and often come with high pricing for their premium features.

Let’s compare Magic Link, a free Instagram DM automation tool, with other popular social media automation platforms below.

Feature	Magic Link	ManyChat	MobileMonkey
Setup Time	Under 5 Minutes	30-60 Minutes	30-45 Minutes
Coding/Flow Builder	No	Yes	Yes
Best For	Creators & brands	Advanced marketers	Agencies
Link Delivery via DM	Yes	Yes	Yes
Price	Free	Free (Upto 1000 Contacts), Pro-$15/month	Free for 250 Contacts, Premium-$19/month

Magic Link, built by Earnly.in, is designed to solve the common challenges users face with other DM automation tools. It’s lightweight, requires no coding, and is a perfect tool for those who want to send Instagram auto-replies quickly without going through complex chatbot flows. 

Moreover, it’s a free DM automation tool for Instagram, allowing you to send unlimited comment replies and link DMs. This feature is often limited in other Instagram auto reply tools.

How to Set Up an Instagram Auto-Reply in 3 Easy Steps

Let’s understand this first; it is not possible to set an auto-reply on Instagram directly. This feature is not available on Instagram, meaning you can’t set up automatic replies directly within the app. To enable this functionality, you’ll need to use an Instagram-approved DM automation tool.

There are several Instagram DM automation tools available, both free and paid. For a reliable, easy, and safe experience, I recommend using Magic Link, a free, Meta-verified tool that lets you set up auto-replies in just a few minutes.

How to set up auto-reply on Instagram with Magic Link?

It all starts with connecting your Instagram account to Magic Link. For this, you’ll need to follow these steps:

• Click on ‘Unlock Automated DMs With Magic Link on Instagram‘ from the Earnly Dashboard.
• Click on ‘Activate Magic Link‘ in the top right corner.
• Now tap on ‘Connect Instagram Now‘, and you’ll be redirected to Instagram Login.
• Allow all Requested Permissions to start Instagram DM automation.

Note: If you’re new to Earnly, first create an account.

Here is a 3 step guide to set up auto-reply on Instagram with Earnly Magic Link.

Step 1 – Select Instagram Reel or Post and Add Links

Firstly, select the Instagram post or reel where you want to set up an auto-reply on Instagram. 

Add links which you want to share with your followers’ inboxes. You can add a maximum of 10 links.

Links can be of any type, such as product pages, earnly affiliate links, landing pages, app links or PDFs. 

Step 2 – Set up ‘Smart Trigger Keywords’ and Comment Reply

Now add Smart Trigger keywords like ‘LINK,’ ‘Interested,’ or ‘DM,’. Also, set up a comment auto-reply that your followers will receive after commenting with the trigger keyword.

For example, Let’s say I want to set up an auto-reply on Instagram for a beauty product link. 

Then I can ask my Instagram followers to comment ‘Link’ on my post.

I have also set up the auto-reply message ‘Link shared in your DM!’ that my followers will receive after they comment on my post.

Step 3 – Launch Your Instagram Auto-Reply Campaign

The final step is to click ‘Setup Auto DM’, and you’re all set! Your auto-reply on Instagram campaign is now live. 

Important: Do not forget to use the Smart Trigger keywords in your post or reel caption as well.

Is Auto-Reply on Instagram Safe and Allowed by Meta?

Yes, auto reply on Instagram is completely safe, as long as you’re using DM automation tools that follow Meta’s official API and platform guidelines.

Magic Link by Earnly is an Instagram-approved messaging automation platform which uses official Meta APIs for DM automation.

🔒Important: Avoid using third-party tools, unofficial bots or Chrome extensions that offer automation without API access. These automation tools are against Instagram’s terms and could risk your account. 

Instead, try Magic Link, a fully compliant and free Instagram DM automation tool designed for creators and brands who want safe, instant, and scalable replies.

Key points to stay safe:

• Only use Meta-approved automation tool like Earnly Magic Link
• Make sure your Instagram account is a Business or Creator account

When done right, Instagram DM automation is safe and incredibly effective to boost account engagement and conversions. Moreover, tools like Magic Link make auto reply on Instagram easy and compliant.

Final Thoughts – Start Automating Replies and Boost Instagram Engagement

In the age of AI and automation, relying solely on manual replies on Instagram can slow you down, especially if you’re a growing content creator, influencer, or brand managing hundreds of comments and DMs every day.

As attention spans shrink and comment volumes grow, auto reply on Instagram instantly can make the difference between a lost follower and a loyal customer. That’s where Instagram auto reply tools like Magic Link come in.

Magic Link DM automation tool makes it incredibly easy to set up auto-reply on Instagram in just a few clicks. It’s Meta-approved, beginner-friendly, and completely free to get started.

So why wait?

Just connect your Instagram account with Magic Link, choose your trigger comment or keyword, write your auto-reply, and go live — all in under 5 minutes.

Set up your first Instagram auto reply with Magic Link now!

Frequently Asked Questions (FAQs)

Is Instagram auto DM allowed?

Yes. DM automation on Instagram is allowed, but through DM automation tools which use official Meta APIs. Magic Link by Earnly is one such free DM automation tool for Instagram.

Can you set up auto-reply on Instagram?

Definitely yes. Instagram allows you to set up auto replies on post comments and direct messages through Meta-approved DM automation tools.

How to automate Instagram comments reply?

You cannot automate Instagram comment replies directly in the Instagram app. Instead, you’ll require a Meta-approved Instagram automation tool like Magic Link, which instantly auto-reply to Instagram comments.

How do I set up an auto-reply on Instagram?

With Earnly Magic Link, you can set up an auto-reply on Instagram in 3 easy steps given below. Firstly, connect your Instagram account with Magic Link. 

1. Select Instagram Reel or Post and Add Links
2. Set up ‘Smart Trigger Keywords’ and Comment Reply
3. Launch Your Instagram Auto-Reply Campaign

What is the best Instagram automation tool for creators?

Magic Link by Earnly is the best Instagram automation tool for creators, offering features such as auto-reply on Instagram, Instagram comment to DM automation and many more.  Unlike other auto-reply tools, it is free to join and comes with unlimited contacts for Instagram auto reply.

What’s the difference between ManyChat and Magic Link’s Instagram auto reply tool?

Magic Link and ManyChat both offer Instagram DM automation, but they differ in complexity, setup, and user experience.

Magic Link is a no-code, beginner-friendly automation tool designed specifically for creators and brands who want to instantly send auto-replies to Instagram comments with link DMs. It focuses on simplicity, no chatbot flows, no coding, and no learning curve. Just create a campaign and go live. Moreover, it’s a free DM automation tool, making it a budget-friendly choice for creators and brands.

ManyChat, on the other hand, is a powerful chatbot platform with more advanced features like custom flows, decision trees, and integrations. It’s great for larger businesses or marketers who need complex automation setups, but it can be overwhelming for beginners.

Overall, both DM automation tools are Meta-approved, but Magic Link is ideal for those who value speed, simplicity, ease of use and price.

How to reply to Instagram comments automatically?

To reply to Instagram comments automatically, you’ll need to use an Instagram-approved DM automation tool like Magic Link. Instagram doesn’t offer a built-in auto-reply feature, but third-party tools that follow Meta’s API guidelines can help you set it up safely.

Here’s how to do it in 3 simple steps using Magic Link:

• Connect your Instagram Business or Creator account to Magic Link.
• Set a trigger keyword or phrase (e.g., when someone comments ‘Link’).
• Write your auto-reply message and launch the campaign.

Magic Link will monitor your post for comments in real-time and automatically send a personalized Instagram DM reply, helping you boost engagement, save time, and even share links directly in your followers’ inboxes.

Is the Instagram DM reply tool safe to use?

Yes, Instagram DM reply tools are completely safe to use as long as they are Meta-approved and follow Instagram’s official API guidelines.

Instagram DM Automation Tools like Magic Link are fully compliant with Meta’s policies and use the official Instagram Graph API, ensuring that your account remains secure and within Instagram’s terms of service.