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In today’s fast-paced social media world, Instagram auto reply tools have become a necessity for content creators and brands to maintain high engagement levels. With the right automated Instagram response tool, you can instantly reply to DMs and comments, which ultimately saves you time, boosts engagement, and turns conversations into conversions.
In this guide, we’ve reviewed the 7 best Instagram auto reply tools for messaging automation in 2025 that can elevate your engagement strategy through Instagram automated messages. Each auto-reply tool featured here has its own strengths, with some excelling at chatbot-style flows, while others help creators and businesses automate Instagram comments into meaningful sales conversations.
If you’re ready to scale Instagram engagement and never miss another sales opportunity, let’s explore the best auto reply tools for Instagram DM in detail that can make messaging automation work for you.
Why Use Instagram Auto Reply Tools in 2025?
With India leading the way with 360 million Instagram users in 2025, and over 200 million business accounts worldwide, Instagram has become the largest hub for customer conversations. Around 44% of users shop on Instagram each week, often influenced by content in Reels and posts. Given this level of activity, relying on manual replies is no longer an effective Instagram strategy, especially when users expect instant responses to their comments and DMs. That’s why the best Instagram auto-reply tools have become essential for creators and brands in 2025.
Let’s explore the top reasons to use auto reply tools for Instagram DM:
- Automate tasks like instantly replying to users’ comments, answering FAQs, or providing links directly in DMs with trigger keywords.
- Faster response time by providing instant interaction 24/7.
- Save time spent on replying to monotonous comment queries.
- Scale your account engagement and conversions effortlessly by turning post interactions into private conversations.
- Meta-approved Instagram quick replies tools ensure your account stays safe from penalties or restrictions.
The 7 Best Instagram Auto Reply Tools for Messaging Automation
We’ve selected the 7 best auto-reply tools for Instagram DMs, including both third-party options and Meta’s own Business Suite. This comparison highlights advanced features and customization options to help you easily choose the best fit for your needs.
1. Magic Link by Earnly.in: Best for Instagram Comment-to-DM Automation
Looking for the best auto reply tools for Instagram DM that offers customized messaging functionality without any cost? Magic Link by Earnly.in is your answer. It is one of the best Instagram auto reply tools available for FREE in 2025.
Magic Link is an Instagram-approved DM automation tool designed to turn follower comments into meaningful conversations, and those conversations into sales through link-based DMs. Built on official Meta APIs, Magic Link offers safe, customizable messaging automation that respects user privacy. Unlike generic Instagram reply bots, it seamlessly connects Instagram’s comment system with the DM feature, making it an ideal solution for creators and brands looking to boost engagement and drive sales.
Best For:
Magic Link by Earnly.in is one of the best free auto reply tools for Instagram DM, best suited for content creators, influencers and businesses of all sizes. It turns follower comments into meaningful conversations, boosting engagement and sales without manual replies.
Key Features:
- Comment-to-DM Automation: Automatically send personalized direct messages with links when your followers interact in your post or Reel content with a trigger keyword.
- Auto-replies on post or reel comments: Deliver customized replies instantly when someone comment on Instagram post or Reels with a trigger keyword.
- Instant Link Delivery in DM: Sends links directly in Instagram DMs. Perfect tool for lead magnets, special offers, product pages, and sharing affiliate links.
- Seamless Setup. No Coding Required: Enable you to configure auto-DM workflows in just few steps. No technical or coding skills are needed to setup the DM automation.
- In-Depth Analytics Dashboard: Track your DM performance, open rates, click-throughs, and follower engagement in a simple, easy-to-use dashboard. Getclear insighths to measure impact and optimize your Instagram strategy.
- Supports Reels and Posts: Allow automation in a variety of Instagram content, including posts and reels.
Pricing:
Free. Yes, Magic Link Instagram auto reply tool is free for all.
If you’re searching for a powerful no-cost Instagram automation tool, Earnly Magic Link is the standout option for 2025.
2. LinktoDM: Best for Bulk DM Automation
LinktoDM is another best Instagram auto reply tool designed specifically for bulk messaging. If your priority is reaching a large audience at once, LinktoDM can be your best option. It works as a powerful Instagram quick replies tool that allows macro influencers, agencies and growth & marketing teams to automate Instagram replies and manage outreach at scale.
Best For
LinktoDm is a great automated Instagram response tool, best suited for macro influencers, agencies, marketing teams and large brands running multi-account operations that need bulk auto reply Instagram comments and DMs to manage heavy engagement.
Key Features
- Chat automation
- Comment automation
- Story automation
- Link tracking
- Boosted posts and Ad
- Access to teams
Pricing
- Free: supports up to 2000 contacts.
- Pro: This plan costs ₹700/month.
- Enterprise: This plan has custom pricing.
LinktoDM is free for upto 2000 contacts only. Their “Pro” Subscription for influencers and creators costs ₹700/month, whereas the “Enterprise” subscription for brands and agencies has custom pricing.
3. ManyChat: Best Multi-Channel Automation Platform
ManyChat is one of the most renowned names among the best Instagram auto reply tools, offering a complete suite of features for influencers, brands and agencies who want to scale engagement. As a Meta-approved platform, it provides reliable automation while ensuring compliance with Instagram’s policies.
Best For
ManyChat is the best all-in-one automated platform for macro and mega influencers, renowned brands and marketing agencies who want a powerful Instagram bot for replies that go beyond quick responses and support complex customer journeys.
Key Features
- Multi-channel Automation: Works as both an Instagram quick replies tool and a multi-channel chatbot solution for Facebook Messenger, WhatsApp, Email, SMS, and TikTok.
- Chatbot Builder: Advanced automation flows for DMs, comments, and story mentions without coding.
- Comments Automation: Easily set up auto reply Instagram comments or deliver links directly in messages based on user inputs.
- Story Mentions Automation: Automatically responds to users who mention your brand in their stories.
- Live Chat Integration: Seamlessly transition from automated responses to live conversations.
Pricing
- FREE: Supports up to 1000 contacts only.
- PRO: Pro plan costs $15/month (Approx ₹1300/month).
- Elite: This is a customized plan according to business needs.
ManyChat is free for upto 1000 contacts. However, its “Pro” Subscription costs $15/month (approximately ₹1300), whereas the “Elite” subscription has custom pricing.
4. LinkDM: Best for Influencers & Growth Campaigns
LinkDM is another best automated Instagram response tool, designed for influencers and brands running growth-focused campaigns. It supports DM automation for platforms like Instagram and Facebook, making it easy to automate posts, reels, stories, mentions, and inbox automation efficiently. The added features, like sponsored content automation, flow automation, universal triggers, DM planner, and slowdown mode, help creators turn engagement into real results, making LinkDM one of the best auto-reply tools for Instagram DMs in 2025.
Best For
LinkDM is one of the best auto reply tools for Instagram DMs, perfect for influencers, content creators, and brands looking to boost lead generation and automate advertising DMs. It also offers powerful features for comment and story replies, helping you increase engagement and conversions.
Key Features
- Comment & Mentions Automation: Automatically reply to Instagram Post, Reel, Story and Mention with a DM.
- Flow Automation: Schedule a sequence of DMs and reminders after engagement
- Scheduled Posting: Draft DMs for scheduled posts in advance.
- Inbox Automation: Auto-reply to Inbox messages.
Pricing
- FREE: $0 for beginners (up to 1000 DMs/month).
- PRO: $19/month (Approx ₹1600/month).
- Platinum+: $99/month (Approx ₹8700/month).
LinkDM is free for upto 1000 DMs/month. Its ‘Pro’ subscription is priced at $19/month (around ₹1,600), while the highest-tier ‘Platinum+’ subscription costs $99/month (approximately ₹8,700).
5. Chatfuel: Best for Chatbot Automation
Chatfuel is a powerful, AI-powered Instagram quick replies tool for brands, agencies, and institutions of all sizes. It supports AI messaging automation on Instagram, Facebook, TikTok, and WhatsApp, making it easy to drive effective customer engagement and sales efficiently. Known for its powerful chatbots, it allows businesses to scale engagement and sales through messaging automation.
Best For
Chatfuel is a popular Instagram bot for replies, best suited for businesses that want to engage with customers, answer their queries and generate leads through chat flows.
Key Features
- AI-Powered Chatbot: Uses machine learning algorithms and NLP (natural language processing) to automate comment replies and DM inquiries effectively.
- User-friendly Interface: Intuitive drag-and-drop interface that allows users to build a chatbot easily.
- Pre-built Templates: Offers different pre-built templates for various industries and use cases to start automation with ease.
- Data Storage: Store data of contacts in unlimited custom fields.
- API Integration: Advanced integration with various third-party apps like ChatGPT, Google Sheets, Zapier, Make & Shopify.
Pricing
- Business: In this, there are 2 different plans: Super and Max
- For Super plan, the pricing is ₹4,300/month for 250 active contacts, ₹22,000/ 6 months for 1500 active contacts, or ₹36,000/ 12 months for 3000 active contacts
- For the Max plan, the pricing is ₹5,100/month for 250 active contacts, ₹8,600/month for 250 active contacts, ₹12,100/month for 500 active contacts, and ₹48,000/month for 5000 active contacts
- Enterprise: Plan starts from $400 (approx. ₹35,000)
A free trial is available for Chatful’s auto DM software, offering limited features and credit. To reach more users, you’ll need to upgrade to the premium plan, which starts at ₹4,300/month for up to 250 active contacts.
6. SendPulse: All-in-One Messaging Automation Platform
SendPulse stands out in the lineup of the best Instagram auto reply tools designed to provide all-in-one messaging automation for Instagram, Facebook, WhatsApp, Telegram, and other popular platforms. Beyond handling auto reply Instagram comments and DMs, it can be a helpful business tool to manage email, SMS, web push notifications, and chatbot campaigns.
Best For
SendPluse is the best Instagram automation tool option for businesses that manage multiple platforms and want more than just an Instagram bot for replies. If your customer base interacts with you on Instagram, WhatsApp, email, or website, SendPulse is an all-in-one solution.
Key Features
- Smart AI Chatbots: Instant reply to direct messages, handle customer queries, send automated comment responses, and boost engagement across multiple platforms with Smart AI Chatbots.
- Omnichannel Messaging: Engage with your customers across multiple channels such as email, web push notifications or chatbots. It also supports various platforms like Instagram, WhatsApp, Telegram, Facebook and more.
- AI-Enhanced Personalization: Leverage AI to personalize messaging automation copies based on users’ conversations and actions.
- A/B Testing: Provide A/B testing for email subject lines, messaging copies, and layouts to find what works best for your audience.
- API Integration: Seamlessly connects with popular third-party tools like Shopify, WordPress, and Zapier to automate your marketing workflows.
Pricing
- Basic: FREE for up to 500 contacts (up to 10,000 messages/month)
- Pro: $10/month (approx. ₹880) for 500 contacts.
There are multiple Pro plans based on the number of contacts you want to reach each month. For instance, pricing is as follows:
- $48/month (approx. ₹4,200) for 5,000 contacts
- $119/month for (approx. ₹10,500) 20,000 contacts
- $425/month (approx. ₹37,500) for 100,000 contacts (1 Lakh)
- $3,215/month (approx. ₹2.8 Lakh) for 1,000,000 contacts (10 Lakh)
7. Meta Business Suite: Best Free Instagram Quick Replies Tool
Till now, we have discussed a variety of automated Instagram response tools. Last but not least in our list is the Meta Business Suite, previously known as Facebook Business Suite. It is a free social media tool provided by Meta itself to boost customer engagement on Instagram, Facebook, and WhatsApp.
Meta Business Suite allows you to enhance customer engagement through a unified inbox for messaging, comment management across platforms, and automated responses through chatbots. It can easily auto reply to simple queries by setting up smart automated replies, making your customer experience more responsive and engaging.
Best For
Meta Business Suite is a free Instagram quick replies tool best suited for content creators, influencers, small businesses and solopreneurs looking to automate customer queries and auto replies at an initial level.
Key Features
- Save Time: Access posts, comments, DMs, and everything in between you need to manage on Facebook, Instagram and Messenger.
- Automated Responses and Chatbots: Its initiative feature is automated responses and chatbots to boost customer engagement.
- API Integration: Meta Business Suite supports Instagram, Facebook, and WhatsApp.
Pricing
Free
Comparison Table: 7 Best Instagram Auto Reply Tools
| Automation Tool | Best For | Key Features | Pricing |
| Magic Link by Earnly | Creators, influencers & brands | Comment-trigger DMs, link delivery automation | Free |
| LinktoDM | Agencies | Bulk DM automation | Paid |
| ManyChat | All-in-one automation | Multi-channel automation, DM flows, comments, story triggers | Paid |
| LinkDM | Influencer growth campaigns | Comment flow automation, link triggers, dm automation | Paid |
| Chatfuel | Chatbot automation | AI-powered chatbots, pre-built templates, drag & drop | Paid |
| SendPulse | Messaging automation | Smart AI chatbots, IG, WhatsApp & email automation, A/B testing | Paid |
| Meta Business Suite | Quick replies & social media | Automated responses & chatbots | Free |
Conclusion: Choosing the Right Instagram Auto Reply Tool
In the digital age of AI, Instagram automation is not a convenience; it has become a necessity for many creators, influencers and brands to manage a high volume of DMs and comments. Throughout this guide, we’ve explored the 7 best Instagram auto reply tools for messaging automation, from Meta’s own Business suite to more advanced third-party Instagram DM automation tools.
All these tools offer advanced features, such as bulk DM automation, multi-channel integrations, and no-code chatbot creation, providing more control and flexibility to boost user engagement and conversions. However, when it comes to comment-to-DM automation that drives real conversions, Earnly Magic Link stands out as the most conversion-focused automated Instagram response tool. Turning follower comments into instant DMs with links helps creators and brands move from engagement to sales seamlessly.
If you’re a creator or brand looking to boost conversions directly from comments, Earnly Magic Link is the Instagram tool you should start with.
Frequently Asked Questions
Is Instagram DM automation allowed?
Yes. Instagram allows automation for comments, DMs, stories, and mentions only through Meta-approved Instagram automation tools.
Are there any Instagram-approved tools for automating direct message replies?
There are several Instagram-approved DM automation tools available in the market. Some of the best auto reply tools for Instagram DM are Magic Link, LinkDM, and ManyChat.
What is the best Instagram auto reply tool for 2025?
Magic Link by Earnly is one of the best auto reply tools for Instagram DM in 2025. This is an Instagram-approved DM automation tool designed using official Meta APIs to provide safe automation.
Can auto-replies tool increase engagement on Instagram?
Definitely yes. Best Instagram auto reply tools like Earnly Magic Link instantly respond to users’ comments and DMs with a personalized message, thus improving the user engagement and sales on Instagram.
Which automated Instagram response tool is best for creators?
Earnly Magic Link is one of the best automated Instagram response tool options for creators, offering post and reel comment automation, messaging automation, and link sharing features for free.
What tools are available to automate Instagram DMs based on post comments?
Magic link by Earnly is the best Instagram tool that provides features like comment automation, comment-to-DM automation, and instant link sharing via DM for free. Some of the paid Instagram automation tools are LinktoDM, SendPulse, Chatfuel, and ManyChat.
What is the safest way to automate Instagram direct messages without violating policies?
The safest way to automate Instagram DMs without violating policies is by using Instagram-approved tools like Magic Link. This automation tool is built using official Meta APIs and follows Instagram’s guidelines and policies to ensure the safety and privacy of user data.
